Over the years, we've had our fair share of, "Why don't you have X, Y, Z designers?" The simple answer we give usually goes something like, "We just like to be different." While that's absolutely true, there's a little more to it.
The reason we still haven't jumped on the David Yurman, Rolex, Pandora, Alex + Ani bandwagons is because we're just not that type of store, to put it bluntly. Don't get me wrong, we love pretty much ALL jewelry and watches (that's why we work in this industry) but plenty of other stores already offer those lines. That's the kind of stores they are and that's what their customers want and that's awesome.
From the day we opened our doors almost thirteen years ago, we've wanted Maertens to be something different... a little treasure trove with jewelry that you just don't find anywhere else. You know that one shop you just have to go to when you're on vacation or need a pick me up? Well, that's what we're going for. We're creative... we're quirky... but most importantly, we're different. So that original short answer still works, but now you hopefully get a better idea of where it came from.