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Cut
We select diamonds that
are cut to the strictest proportions allowing the
greatest amount of light to be reflected, for maximum
brilliance.
Color
Diamonds are found in a
range of colors from light yellow or brown through to
the rarest, which have no color at all. Diamonds are
also found in all colors of the rainbow, called “fancy
colored”. Colored diamonds are very rare and increase
in rarity based on color intensity.

Clarity
Diamonds have natural
birthmarks, or inclusions. Flawless diamonds are
extremely rare and very valuable. The clarity grades
are based on the visibility of the inclusions when
viewed under 10X magnification.
Carat
A carat is a measure of
weight, which also indicates size. |